Morals:
Sometimes helping others is a reward in itself. Altruism may be a rare virtue, but smuggling attracts all sorts, and being a criminal does not mean the Smuggler has no moral code. A Smuggler might get a kick out of helping others, or they hope to change the galaxy one good deed at a time. Either way, they want to feel good about them self based on their own criteria. Whether they gain recognition as a hero or not does not matter.

Beating the Odds:
Smuggling is not an easy or safe career, but some Smugglers like the challenge of a difficult job, game, or situation In this case it is true that the higher the risk the higher the reward, but the Smuggler still has some tricks up their sleeve to tip the odds more in their favour. When trying to beat the house during a high-stakes game, a Gambler can use skill or even cheat to appear lucky. The Gunslinger facing multiple opponents can use their particular talents to escape unscathed. This Smuggler makes their own luck, and their perilous career allows them to do so. The desired outcome is the satisfaction of succeeding despite the odds.

Bounty:
Many Smugglers earn a bounty on their heads at some point. The size of the bounty depends on the size of the Obligation, as does the nature of the bounty. A large bounty promised by a Hutt is likely to put the Smuggler in much greater peril than a similar price offered for bringing them in to face charges on some backwater planet.